# Chimera VC > Chimera writes first cheques into Persistent Play: consumer products across six behaviours, operated daily as living economies. Built in India, for a global audience. Venture capital for Persistent Play: the games, media, social and utility products that no longer ship, but run. ## What we invest in Stage: pre-seed and seed, frequently the first institutional cheque. Geography: Founders building in India for a global audience. Thesis: Persistent Play, a single category running across six persistent behaviours (productivity, consumption, play, belonging, transact, create), built on one shared set of mechanics (retention loops, virtual economies, live operations) and infrastructure. These products no longer ship; they are operated daily as living economies. We group the portfolio by the layer each company operates in: - **Infrastructure** — The retention, commerce, live-ops and distribution rails every persistent product runs on, and quietly depends on. (In-game commerce · live-ops · marketplaces) - **Play** — Studios, publishers and hardware building live-operated games. Products people return to daily rather than one-off hits. (Studios · publishing · hardware · competitive) - **Transact** — Commerce and digital marketplaces where buying becomes a daily habit, run with the mechanics of a live economy. (Marketplaces · payments · cross-border) - **Belonging** — Social communities and fandom platforms where the community is the product and the social graph is the moat. (Communities · fandom · social graphs) ## Portfolio (9 companies) - [PlaySuper](https://chimeravc.com/portfolio/playsuper) — Commerce layer for mobile gaming. PlaySuper embeds brand rewards, stores and commerce directly into mobile games through an SDK. Studios get a way to monetise players without breaking the experience, and brands get a measurable channel into gaming audiences. Layer: Infrastructure. Company site: https://playsuper.ai/ - [ARC](https://chimeravc.com/portfolio/arc) — India's first affordable handheld console. ARC is building an Android-based handheld console for cloud-native and mid-core gaming at an India-first price point, differentiated by a custom OS layer rather than the hardware alone. Layer: Play. Company site: https://playarc.gg/ - [1312 Interactive](https://chimeravc.com/portfolio/1312-interactive) — Indie publisher for emerging markets. 1312 finds culturally original indie games from emerging markets and launches them worldwide on PC and console, handling QA, localisation, compliance and go-to-market so small teams do not have to. Layer: Play. Company site: https://1312interactive.com/ - [Liquid Nitro Games](https://chimeravc.com/portfolio/liquid-nitro) — Full-service live ops partner. Liquid Nitro is an embedded live-ops partner for freemium studios, running live operations, geo-adaptation and co-development as an extension of the studio's own team. Layer: Infrastructure. Company site: https://www.liquidnitro.games/ - [Driffle](https://chimeravc.com/portfolio/driffle) — Global digital gaming marketplace. Driffle is a marketplace for game keys, DLC, subscriptions and digital goods, selling across borders with fraud detection and dynamic pricing built in for sellers. Layer: Transact. Company site: https://driffle.com/ - [Qila Games](https://chimeravc.com/portfolio/qila-games) — Hybrid-casual mobile studio. Qila takes games people already know and rebuilds them as modern hybrid-casual experiences: 3D visuals, short sessions, progression, clans and voice chat. Ludo Hero is the first. Layer: Play. Company site: https://qilagames.com/ - [Exiles Interactives](https://chimeravc.com/portfolio/exiles-interactives) — Web-first competitive gaming. Exiles is building Centarius, a browser-native competitive platform with high-fidelity, esports-style gameplay and no downloads, sharing revenue with the developers who build on it. Layer: Play. Company site: https://www.exiles.gg/ - [Simple Viral Games](https://chimeravc.com/portfolio/propel) — AI-native consumer app studio. Simple Viral Games (now Propel) builds small subscription apps across everyday categories like faith, education, health and merchant utility. It tests willingness to pay in the market rather than in a deck, and concentrates behind whatever breaks out. Layer: Belonging. Company site: https://simpleviralgames.com/ - [Fanzai](https://chimeravc.com/portfolio/fanzai) — Anime and manga social platform. Fanzai pairs a watchlist tracker with community chat, creator posts and fandom-specific communities. People arrive for the utility and stay for the social graph that forms around it. Layer: Belonging. Company site: https://www.fanzai.app/ ## Team (9 people) - **Krish Anurag**, Managing Partner — A founder before an investor. Scaled Lysto past a million users in under a year, and has spent five years backing gaming and consumer teams at their earliest stage. - **Yashmit Kedia**, Chief Operating Officer — Investment banking and M&A background, now applying an operator's perspective to business development, strategy and operations. - **Mohit Mohan**, Head of Investments — Leads investments. Over two years in early-stage VC and consulting, and has evaluated more than 500 startups in gaming and interactive media. - **Movil Vaid**, Head of Fund Ops — Eight years across venture and fund operations, having led 45 startup deals. Runs fund structuring, compliance and portfolio development. - **Sagar Nair**, Head of Incubation — A venture-backed founder who built Qlan. Heads LVL Zero, our incubator, and leads our incubation initiatives. - **Disha Sharma**, Investments — Four years across finance and venture, with an asset management background. Part of the investment team, working on diligence and evaluation. - **Sharad Yadav**, AI Initiatives — Research analyst at UC Berkeley and an Included VC cohort member. Leads our AI initiatives and internal operations. - **Rahul Tawde**, Incubation — Previously at InMobi and Glance. Performance marketing and game publishing background, now working on LVL Zero, our incubator. - **Paarth Bhatia**, Founder's Office — Supports fundraising, investor relations and the partner network. Previously built an M&A automation tool. ## Writing - [Chimera co-leads ARC's pre-seed round](https://chimeravc.com/insights/arc-pre-seed) — Updates. We've co-led ARC's ₹10.5 Crore pre-seed round. ARC is building ARC X1 — a handheld that brings the accessibility of mobile gaming together with the depth of PC and console. - [Chimera co-leads 1312 Interactive's $1M seed round](https://chimeravc.com/insights/1312-interactive-seed) — Updates. We've co-led the $1M seed round in 1312 Interactive, a dedicated publishing platform for PC and console games built from India for the world. - [Persistent Play](https://chimeravc.com/insights/persistent-play) — Perspective. Producing, consuming, playing, belonging, buying and creating have collapsed into a single investment category. Here is the evidence, and why India scales it fastest. - [Read the Indian Gaming Handbook now](https://chimeravc.com/insights/the-india-gaming-handbook) — Point of view. Our guide to India's gaming ecosystem, written for founders, studios and industry professionals. Here is what it is and how to get it. - [How Game Art Is Actually Created Today](https://chimeravc.com/insights/how-game-art-is-actually-created-today) — Content. Inside modern game art production: the pipelines, tools and AI-assisted workflows studios actually use to create game art today, and what it means for teams. - [Buy, Rent, or Optimize: The Compute Decisions Now Defining Indian Game Studios](https://chimeravc.com/insights/buy-rent-or-optimize-the-compute-decisions-now-defining-indian-game-studios) — Infrastructure. Buy, rent or optimize? How compute and GPU cost decisions are reshaping the economics of Indian game studios, and how founders should think about them. - [Community Infrastructure Is Moving From Engagement Layer to Retention Layer](https://chimeravc.com/insights/community-infrastructure-is-moving-from-engagement-layer-to-retention-layer) — Infrastructure. Community is shifting from an engagement layer to a retention layer. Why community infrastructure is becoming core to how modern games keep their players. - [The Rise of Publishing Intelligence](https://chimeravc.com/insights/the-rise-of-publishing-intelligence) — Content. Why the next generation of publishers will win through analytics, UA, and iteration discipline - [Chimera Checkpoint 10: What Makes a Studio Scalable](https://chimeravc.com/insights/chimera-checkpoint-10-what-makes-a-studio-scalable) — Content. Hiring structure, production pipelines, and portfolio strategy - [Payments Infrastructure Is India’s Strongest Gaming Stack Layer: But Monetization Infrastructure Is Still Fragmented](https://chimeravc.com/insights/payments-infrastructure-is-indias-strongest-gaming-stack-layer-but-monetization-infrastructure-is-still-fragmented) — Infrastructure. India solved payments before monetization. Why payments is the strongest layer of India's gaming stack while monetization infrastructure stays fragmented. - [The Talent Scene: If India Has the Builders, Why Don’t We Have the Breakouts?](https://chimeravc.com/insights/the-talent-scene-if-india-has-the-builders-why-dont-we-have-the-breakouts) — Perspective. India does not have a talent shortage. The current state of affairs in the Indian Gaming Industry is directly a function of the misaligned systems, including talent. - [Chimera Checkpoint 7](https://chimeravc.com/insights/chimera-checkpoint-7) — Content. The Future of Indian Game Distribution: Why We Need More Domestic Publishers - [Global Trends India Can Learn From](https://chimeravc.com/insights/global-trends-india-can-learn-from) — Perspective. What Japan, Turkey, Korea & Eastern Europe Teach Us About Scaling Game Studios - [Narrative Play: How Cultural Stories and Heritage Are Powering the Next Wave of Games](https://chimeravc.com/insights/narrative-play-how-cultural-stories-and-heritage-are-powering-the-next-wave-of-games) — Content. How cultural stories and heritage are powering the next wave of games, and why narrative-driven, culturally rooted games are a growing opportunity. - [Remakes and Nostalgia: The Commercial Logic Behind Revived Games](https://chimeravc.com/insights/remakes-and-nostalgia-the-commercial-logic-behind-revived-games) — Perspective. The commercial logic behind game remakes and revivals: why nostalgia has become one of the most reliable growth strategies in modern gaming. - [The Meme-ification of Games: How Humour Became a Growth Strategy](https://chimeravc.com/insights/the-memeification-of-games-how-humour-became-a-growth-strategy) — Perspective. How humour and memes became a growth strategy in gaming — why meme-ification turns games into culture and drives organic, low-cost distribution. - [The Web Game Renaissance Has Begun](https://chimeravc.com/insights/the-web-game-renaissance-has-begun) — Perspective. Web games are back. Why WebGL, app-store fatigue and instant-play distribution are driving a browser gaming renaissance, and where the opportunity is. - [“Creator-Led Publishing” Is Already Here. We Just Don’t Call It That Yet](https://chimeravc.com/insights/creator-led-publishing-c1) — Content. Creator-led publishing is already here — we just don't call it that yet. How creators are becoming the new distribution layer for games. ## Common questions ### What sectors does Chimera invest in? We invest in Persistent Play: consumer products people operate every day. It spans six behaviours (productivity, consumption, play, belonging, transact and create) and the infrastructure that runs them, from retention loops to virtual economies and live operations. ### At what stage does Chimera invest? Chimera invests at the pre-seed and seed stages, often as a company's first institutional investor and frequently establishing a relationship with a team well before a formal round takes shape. ### How does Chimera support companies after investing? Chimera works alongside founders on the priorities that matter most in the near term: senior hiring, preparation for the next round, go-to-market, and distribution. ## Pages - [Home](https://chimeravc.com/) - [Thesis](https://chimeravc.com/thesis) — Persistent Play, and why it scales fastest in India - [Portfolio](https://chimeravc.com/portfolio) — every company, with founders - [Insights](https://chimeravc.com/insights) — points of view and founder playbooks - [India Gaming Handbook](https://chimeravc.com/handbooks) — free guide to India's gaming ecosystem for founders and studios - [Team](https://chimeravc.com/team) — who founders work with - [Contact](https://chimeravc.com/contact) — how to pitch us - [RSS feed](https://chimeravc.com/feed.xml) ## Contact Deals and introductions: deals@chimeravc.com LinkedIn: https://www.linkedin.com/company/chimeravc/